Medical Sales Network

Building a Job Board in the Medical and Healthcare Industry

Developing and running a job board requires an enormous commitment of time and discipline. Aside from the technical know-how to get a job board up and running, you will need to plan on investing a lot of time or delegating other team members to assist in managing everything from developing the site with the company's image/vision for the job site, setting pricing for employers and job seekers, designing forms (posting jobs / job seeker forms), developing job categories and job industries, providing customer service to ongoing marketing of your job site.

MedCepts has been building and assisting others to build job sites for well over a decade and a half. (15+ years!) We feel we know this space like no other company in the medical and healthcare industry.  We have been around long enough to see some of the major job / career sites develop from infancy and we were actually involved with several of them. We are available to assist with building your job site, from the development stage to launch and ongoing marketing. Assistance with providing reviews and analyzing software, whether open source or private software to UAT testing (User stress testing the process of your platform) to building your entire network, resume bank, employers, content and more. Our healthcare marketing directories are extensive to assist you in any specialty niche in the medical and healthcare industry - while we have also ventured beyond to multiple industry sectors - but in the event you simply seek additional information on building your job site, we have chosen to share a few of our successes with you to help get you started!

Building and Creating a Job Site

Simply stated, if you think you will build a job site and "they will come" - think again. Chances of enjoying high levels of traffic with a job board are good, as long as you’re truly investing thought and time into your site. If you're considering taking on the challenge, there are a myriad of tasks required for maintaining any sort of business website, such as setting up your domain servers - website hosting, coding in developing the website or utilizing a software, UAT (User Acceptance Testing) process, (testing prior to launch to be sure site visitors have a positive experience), to relevant content development, Push and/or Pull Marketing of your job site, blogging, tracking results, updating listings and maintaining servers, to name just a few. You will definitely need to provide a dedicated marketing effort to promote your job board and if you truly want to be successful, you will need to be able to address (and be prepared to challenge) the competitive nature across the globe in the job board market space.

When developing your website, a niche job board can be the entire focus of your web site or the job site could be utilized as an add-on for content for your site to help draw additional traffic. Inclusion of a job board to your website is a great way to offer resources additionally beneficial to your website visitors.  In addition, as you develop the traffic (website visitors) to your site you can charge fees for posting jobs, which often range between $100 to $300 a month. Medical and healthcare job sites do best if they focus on serving specific niches and a niche job site can be additionally beneficial if you also target in on jobs requiring more advanced or specialized skills.  A niche job board could also focus on a specific location. Niche job boards tend to charge higher job posting fees.

Much too often, job site builders turn to their own experience on large job boards like CareerBuilder, Monster, Indeed or SimplyHired in an attempt to mimic but you should not expect your job site to compare to these sites for your niche site. However, you certainly could utilize other large job boards as resources for developing different ideas for your own job board. Niche job sites often increase the job seeker's chances for finding a job specific to the niche they're looking for, but also landing that job. Niche job sites are also beneficial to employers and recruiters for targeting specialty niche job seekers. Smaller companies tend to utilize niche boards because they often result in responses from higher quality candidates. They may receive less responses, but they are typically higher quality!

Marketing Your Job Board and Optimizing SEO for your Job Site

When searching for (and during final selection of) your job board software, you will find many software packages offer optimization for your job listings and job site content for Search Engine Optimization (SEO).  SEO is a key factor to attracting job candidatesand employers to your job board. SEO is a series of many different marketing strategies to increase your placement in a search engine. As an example, when job seekers search for relevant job opportunities you should want your jobs appearing first. A niche job board with specialty specific jobs can do this more easily than highly competitive or more generalized jobs. An additional key to attracting those in a niche job market such as employers, recruiters and job seekers is to focus on providing niche specific content. Your SEO focus should also include a marketing strategy for Branding your website with relevant content as this can be a critical element to success. If you are not familar with marketing for search engine results, it is STRONGLY recommended you begin researching in this area. If you believe you are a great marketer but lack the website marketing capabilities, it's time to expand your knowledge in the SEO arena or hire a consultant - that's if you truly want a successful job board.

 

Utilizing Social Media for Marketing your Job Board

Social Networking can play a very important role in building your job board. There are a multitude of benefits for utilizing social media for your job board and your basic, first level website marketing, equates to Back links to your job site! Let's face it, if someone see's something of interest to them, they will follow your link to your website and what good is that? Linking to your website BUILDS TRAFFIC, pure and simple! Back links to your website also builds power for your job site in search engine results. Links with "Keywords" specific for your website can also be HUGE in building search engine results! **  Search engines love to see back links and they particularly like it when those links are "shared" or marked as a "favorite" or "liked" -

** (The above statement was made bold because linking with keywords can be extremely valuable. Be careful not to simply post just anything while being social. Utilize keywords relevant to the keywords you want your website to be associated with.)

We're confident one cannot ever really wonder if social media is a waste of time or a valuable and worthwhile effort but just to cover the basics - for some - let's take a quick look at what other job boards do on social media networks. Let's just start with taking a look at a few Twitter accounts for various successful job boards. Searching on Twitter for a domain (anycareerjobsite.com) and choosing the "accounts" tab will provide you a display of choices for that domain. For example, as a result of a job board domain search on Twitter, the image to the right is inclusive of only a few Twitter accounts of a specific job site we did a search for. This job site resulted in 135 - yes, ONE HUNDRED AND THIRTY FIVE, twitter accounts with all accounts posting jobs with numerous links back to their job site!  Now, we are definitely not recommending as a small company and a new job board that you need to start 100+ twitter accounts, but we hope this clearly identifies someone else out there (besides us) feels there is value in utilizing a twitter account for your job board! The image to the right shows a few "location specific" Twitter accounts, along with Niche specialties, e.g. nursing jobs. You certainly do not need to divide up your job specialties, but you absolutely need to "Tweet" about your jobs with back links to those jobs. In addition, your tweets should include keyword specific targeting with the sharing of links to relevant content such as articles, blog entries, forums, etc.

Let's take a look at another extremely well branded job site and their presence on Twitter.

 To the left is an image of a few of the results when we searched for "Careerbuilder" rather than adding the .com in this sample search due to the international presence and international domain extensions. We simply conducted a search for "CareerBuilder"

Feel free to do your own search for job sites and decide on your own whether you feel Twitter or other social media accounts are worthy of your investment in time to "tweet" a few things about jobs you have, tweets directed to employers for posting jobs or links to relevant content in the job search industry.

We feel Twitter and other social media networks are well worth posting all about your job board! If you have social accounts like Twitter, Facebook, a company page on LinkedIn, why wouldn't you take a few seconds out of your day to post information about your job board? At the time of writing this article, there is no cost for you to post about your job site on many various social networks! The exposure could be good for you - try it!

Did you know: In 1994, a job site software company was established and successful - the owner of the software company (NetStart) received $2M from investors and he (Robert McGovern) decided to host his own domain with his software. He started out with his own jobsite offering those that bought his software to list their jobs on his new career site and built from there, now known as CareerBuilder.

 

 

 

MedCepts owns and operates an entire community of specialty niche job sites and social networks - all exclusive to the medical and healthcare or sales and marketing industry. In addition, we have partnered or assisted in the development and building of job sites, social networks, Community Websites, niche forums, Social Sites and eCommerce sites across the medical and healthcare industry on an array of unique platforms. We presently have job posting distribution capabilities to 10,000+ job sites! MedCepts has been building and assisting others to build job sites for well over a decade and a half. We feel we know this space like no other company in the medical and healthcare industry.

 

 

 

 

 

 

 

 

 

 

by MedCepts on 08-14-2015 in Trends and Insights, Medical & Healthcare Marketing, Building Your Brand