Many of us can agree, first impressions are very important. The first impression made can be a crucial factor to your success as an individual, business, team, healthcare provider, sales professional, website or brand. A first impression is made within 50 milliseconds to 7 seconds. Be sure you make a good impression!
A study conducted by the Princeton University concluded that particular personality traits, including trustworthiness, competence, and likability, could all be determined in just 100 milliseconds - equating up to three to four times faster than the human eye blinks!
It can take less than half the time for someone to judge your website. In fact, it has been determined by multiple studies that a website may be judged in 50 milliseconds or less. That’s right, 50 milliseconds or less.
According to an article published in Behavior and Information Technology, your website has 50 milliseconds to make a first good impression.
A sample survey was conducted by targeting multiple divisions of our medical sales rep network with 5,751 total qualifying respondents. 78% responded they based credibility of the website on the web design, 88% responded they searched the internet prior to making a decision, with 96% responding their first impression was design related.
It takes about 2.6 seconds for a visitor’s eyes to finally land on the area of your website that has the biggest impact on their first impression, according to a small study using an eye-tracking software conducted by Missouri University of Science and Technology. The study also reflected results of users focused 5.95 seconds viewing the Social networking links to sites (such as LinkedIn and Twitter) with 5.59 seconds on the site’s written content.
We offer numerous articles on the significance of Branding Medical and Healthcare Websites with Content, whether you are using Social Networks for branding and building traffic, or whether your are working on various efforts to enhance your Search Engine Optimization (SEO) results through creative Pull Marketing efforts by providing interesting content and pulling in visitors to your website. Making a good first impression while Branding and Social Media for healthcare providers is also important.
There are voluminous articles available across the internet for making a good first impression if you are a sales professional and, as a result, this article is focused on making a first impression when marketing your website and can also be considered when you are launching a campaign for Email Marketing in the Medical and Healthcare Industry - think about it, the first impression starts with the subject line and the subject line may be the reason to open or delete your email message. Regardless of what type of website you are building, from social networks to medical product websites to Building Job boards you should always focus on the first impression you are making on others.
There have been additional studies such as the Performance Testing of GUI Applications (Milan Jovic, Matthias Hauswirth) providing additional evidence of the significance of a first impression. This abstract focused on a broader goal of GUI testing to include the validation of performance in addition to functional correctness. GUI allows users to interact with electronic devices such as mobile phones, iPads or other electronic devices and it can be a very important part of software applications. This is critical when considering an impressionable impact of websites but also medical product software applications.
12 Tips to Help you Make a Good First Impression:
Bonus Tip: Try not to make your own impression OF others on the first introduction. Do your homework first, get to know the company or individual - explore further. Give them a chance, wouldn't you want the same?
Additional resource for Performance Testing Guidance for Web Applications