Sample of Marketing Opportunities – Nationwide - USA
Physicians (AMA): 815,000
VA Medical Centers: 158
VA Community-Based Outpatient Clinics: 732
VA Vet Centers: 209
23 VISN’s (Veterans Integrated Service Networks) – VA divides facilities into Divisions – contracting officer in each facility along with each VISN for blanket purchasing contracts
All U.S. Registered Hospitals (AHA) 5,815
U.S. Community Hospitals 5,010
Nongovernment Not-for-Profit Community Hospitals 2,923
Investor-Owned (For-Profit) Community Hospitals 982
State and Local Government Community Hospitals 1,119
Federal Government Hospitals 221
Nonfederal Psychiatric Hospitals 451
Nonfederal Long Term Care Hospitals 129
Total Staffed Beds in All U.S. Registered Hospitals 951,045
Staffed Beds in Community Hospitals 809,069
Rural Community Hospitals 2,001
Urban Community Hospitals 2,926
Community Hospitals in a System 2,755 (Multihospital or diversified single hospital system)
Community Hospitals in a Network 1,508 (Hospital groups)
Community Pharmacies (NACDS) 57,000
Certified Nursing Homes (AHCA) 15,772
For a product launch with GPO Potential Opportunities - (GPO's Provide Purchasing Power to their members)
Contracting with the right GPO (Group Purchasing Organization) can provide a product major exposure to the members of the GPO through taking advantage of vendor opportunities offered by the GPO. Many opportunities are free of charge. Many offer additional and/or fee based opportunities.
A few stats on 7 GPO’s – (7 of nearly 1,000 GPO’s)
I - currently serves more than 27,000 member facilities including hospitals, surgery centers, managed care organizations, closed pharmacies and integrated delivery networks. Acute care hospitals 2,277 - Clinics 10,590 - Long-term care facilities 3,137 - Physicians (hospital based) 2,930 - Ambulatory surgery centers 1,843 - Emergency services 46 - Other 6,771 - Total 27,594 (140 IDN members are included)
2 - counts among its clients more than 915 acute care hospitals, more than 2,600 sub-acute care facilities and more than 18,000 physician practices
3- is a leading healthcare resource management and group purchasing organization, whose shareholders are faith based or non-profit health systems. The membership encompasses over 500 acute care facilities and more than 1700 non-acute care sites withannual purchases of more than $705 million in 2006 )
4 - is based in Nashville, TN. The company’s main focus is to provide superior and cost efficient services to both their patients and their members. This GPO supplies 1300 member facilities, including acute care centers, surgery centers, psych facilities, LTAC’s and other Alt Care sites. 800 Acute Care facilities, 330 Surgery Centers, 107 Psychiatric facilities, and 91 Alternate Care sites. This GPO maintains a purchasing volume of $13.0 Billion.
5 - is the largest independent group purchasing organization in the country, serving more than 125 health systems, 3,300 hospitals and 30,000 non-acute care healthcare providers
6 - acts as the supply company for members, associates and affiliates of both alliances, to help them manage and reduce supply costs. 2,500 members and affiliates and over 12,000 customers. This team’s alliance contracts to purchase $33.1 billion in supplies and services in 2007.
7 - is a leading healthcare alliance which is collectively owned by more than 200 independent hospitals and healthcare systems in the U.S. This GPO’s owners include some of the nation’s largest and best-known not-for-profit hospital and healthcare systems. Together, they operate or are affiliated with nearly 2,000 hospitals 49,000+ other healthcare sites $31 billion in volume with 100+ regional field force and consultants
United States General Accounting Office (GAO)
A few GPO's dominate the market
Top 7 GPO's account for more than 85 percent of hospital purchases through GPO contracts
2 largest GPO's account for 70 percent of top 7 GPOs’ total medical-surgical purchasing volume












