(Press Release) – Aug 28, 2009 – MedCepts serves a specialized niche by aligning Medical Device Manufacturers, Medical Product Suppliers and Healthcare Related Service Providers with experienced Independent (Commission Only) Medical Sales Representatives, Medical Distributors and other complimentary sales channels on a nationwide level. MedCepts conducts a preliminary and ultimately a Comprehensive Client Needs Analysis with medical product suppliers to review specific needs for the successful launch and Business Introductions nationwide.
MedCepts takes special interest in supporting Small Businesses, Veteran Owned Businesses, Woman Owned Businesses, and Minority Owned Businesses in the medical sales industry, along with products designed by physicians and other medical professionals, with offering turnkey solutions for Assist Programs to Comprehensive Proactive Management Services with short term commitments for exploratory opportunities and budgetary needs of clients, which lead to long lasting relationships.
Several years ago MedCepts and a Medical Equipment Sales and Service provider teamed together for a national introductory launch. The Medical Equipment Company presented to MedCepts with multiple Critical Challenges: The client was attempting to enter into an extremely crowded and highly competitive market space with strong market leaders present, Limited budget and intense sales rep training needed for closing sales in the client’s market space, Smaller infrastructure of the Client’s team members for support (Less than 6 employees) versus market leaders with 100-400 employees and Client’s previous unsuccessful attempts to obtain a GPO contract during the company’s first 10 years in business.
A sequential, multi-phase approach solution to these critical challenges was evident. MedCepts Assisted with Sales Training Material, Sales Material for customers, GPO contracting Process, along with initiating proactive and perpetual assistance to Recruit, Hire, field train and manage sales team members with sales goals, sales results, territory reviews and sales reports.
MedCepts initial involvement realized numerous RFI and RFP opportunities for the Medical Equipment Company which ultimately resulted in multiple national contract awards, including a GSA Government Contract and a national contract with Amerinet, amongst others, within the first six months. The Amerinet contract provided the Medical Equipment Company to have access to more than 2,200 acute care and 23,000 alternate care providers. GSA serves as a centralized procurement for the federal government. GSA manages more than one-fourth of the government’s total procurement dollars, influencing the management of $500 billion in federal assets. Additionally, MedCepts provided potential benefits for the company to explore SBA and WBENC certification. (Women’s Business Enterprise National Council) WBENC certification was obtained in 2007.
A conservative and brief overview of results supports the multiple term extensions from the original short term relationship: The Company’s previous Sales to government facilities were $1200 the last month prior to finalization of the GSA contract, $45,000 in sales were established the very first month, totals reflected from VA hospital sales only. MedCepts assisted with field training with the Independent Medical Sales Representatives by initially offering a Shared Risk opportunity, splitting the travel costs with the Medical Equipment Company, to place an Agent of MedCepts in the field with an Independent Sales Representative located in Denver, CO. This travel experience resulted in establishing 3 accounts where sales increased from $1200 in the territory to over $50,000 the first 90 days following the field visit.
The Medical Equipment Company’s average sales continued to grow and in the 3rd quarter additional growth of over 150 percent was realized for that quarter, as compared to the competitor, with the largest market share, claiming only 20% average annual growth for their first 10 years.
MedCepts encouraged the Medical Equipment Company’s staff to begin to absorb additional management responsibilities for sales team management and additional GPO contracting, diminishing MedCepts active participation as sales began to grow. Since MedCepts’ management departure the company has been acquired through an investment broker. MedCepts has been invited back to assist with the management of national sales, with the President acknowledging, “Previous sales numbers were at their highest when you were involved……”
For more information on building a national sales force or locating distribution channels for a medical product promotion, visit MedCepts at http://www.medcepts.com
Any Statements regarding current business strategies, projected sources and plans for future development and operations, are based upon current mutual expectations. These statements are forward looking in nature and involve a number of risks and uncertainties. Actual results may differ materially. Among the factors that could cause results to differ are the following: competitive factors; changes in regulations, such as Medicare cliff, future acquisitions or strategic partnerships; general business and economic conditions. Caution is extended to readers not to place undue reliance on any such forward looking statement.
# # #
MedCepts, exclusively focused in the medical sales industry, serves a specialized niche by aligning Medical Device Manufacturers and Medical Product Suppliers with experienced Independent (Commission Only) Medical Sales Representatives and Distributors.