The CEO usually takes on endless responsibilities in a small business setting, and typically fits the role of a creative, multi-tasking maniac, rainmaking, spirited individual! The successful professional in this capacity is one that delegates and outsources tasks as needed.
An independently operated small business can be defined by the company’s total annual volume of receipts (income, sales) and the number of actual employees. These metrics may vary among industry sectors. The business may be a sole proprietorship, partnership, a corporation or other legal entity. The CEO is typically the most senior executive officer of the company. The CEO usually takes on endless responsibilities and in a small business setting, the CEO typically fits the role of a creative, multi-tasking maniac, rainmaking, spirited individual! The successful professional in this capacity is one that can delegate and outsource tasks as needed. Outsourcing implies ‘sourcing outsiders’ to perform various tasks or functions. The CEO, President, Company Owners, or other executive personnel must be able to communicate clearly, transfer knowledge and, perhaps the most difficult, transfer control of duties and responsibilities to others. It could significantly impact the growth of the business and potentially lead to a Financial Disaster for any size business, and particularly a small business, if delegating and outsourcing is not utilized appropriately.
To achieve growth while running a business efficiently, there will be numerous operational challenges, which may often detract from the critical objectives of the company. Scalability, process management, and the staff necessary to support the business, and its growth, can impact healthy, profitable growth and critical reason to carefully evaluate the potential for hiring independent contracted professionals on a part time basis (as needed) rather than attempting to hire full time W2 employees.
Below are Five Responsibilities of the Small Business CEO, where part or all of this responsibility can be outsourced.
- Strategy: Strategic planning is a critical element to all businesses, regardless of its size. As an example, a hospital, physician, or medical device company may reinforce their company’s vision of providing quality and compassionate care to improve healthcare by hiring caring and compassionate clinical professionals with similar core values. Discussions of the company’s strategic planning may be beneficial with a clinical consultant with a similar understanding of the company’s vision.
- Operations: The day to day operations of business depends on
- Marketing: You may have an innovative product or service offering but you will still need great marketing to drive your business. Marketing efforts will include marketing collateral (for sales), web presence utilizing Unique, relevant and quality content to provide the medical and healthcare related business a competitive edge, solid SEO for Medical and Healthcare Providers, Medical Product Vendors, Service Providers and Manufacturers, and active Social networking specific for those in the medical and healthcare industry. It is important to diversify your Social Networking and be sure to be somewhat active. (Don’t just start the social account but BE SOCIAL.) Consider having a social media policy in place. If you are fortunate enough to have team members to assist you, then be sure to social activities are on their task list or consider outsourcing.
- Sales: Building a High Impact Sales Force with Independent Sales Representatives is An Investment You Can’t Afford Not to Make
- Human Resources: Hiring needs will certainly grow as a company grows. For many businesses, it makes sense to outsource to MedCepts as your dedicated HR manager and retain recruiting services to handle screening, hiring, training and employee-related processes.